A Personal Journey: From Sound to 3D
In the 1990s, I worked as a sound engineer in Caracas. Every day was an adventure: recording advertising jingles for industry giants like Leo Burnett and J. Walter Thompson. It was a window into the creative world, and each encounter left its mark. I remember one day in particular, when a creative director came in with a tape and said, “Watch these Brazilian commercials. They’re competing in the annual contest for the best ad.”
One of those commercials struck me deeply: two soda cans, one Coca-Cola and one Pepsi, slowly moving toward each other. Between them, a magical glue (the product being advertised) brought them together, transforming them into a shaker. Samba music exploded in the background, and the energy of that scene was electric.
For thirty years, that image stayed in my mind. I searched for it everywhere but never found it. Then one day, it hit me: with 3D, I could recreate it. I could bring that moment to life in my studio, this time with better resolution but, most importantly, with a personal message.
The Power of 3D Storytelling
Recreating that scene wasn’t just a stylistic exercise; it became a way to share a universal message. I transformed the positive energy of that ad into a message of peace: Stop All War.
This year, I can’t bring myself to wish “happy holidays,” because I can’t ignore the many wars and injustices around us. But I believe in the creative power of 3D as a tool to build a better world. Through our creations, we can inspire, move, and help bring about change.